We were mentioned in National Fisherman magazine!

We got some nice press in the National Fisherman magazine!

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When Bristol Bay was celebrating the two-billionth salmon caught in the fishery, Kenai Wild Salmon Company was posting to Facebook about the 2,000 pounds of salmon they managed to sell directly to Alaskans.

A lot of the company’s business is done through Facebook and over text message.

“We pick fish out of our net, and we’re like, ‘This is going to Kent,’” Lindsay told the Peninsula Clarion. “We’ll text him from our boat and say, ‘We caught your fish! Here’s a photograph.’ There’s that connection to the fisherman, to their fish. I think that a little bit can be lost with the direct marketing down to the Lower 48.”

Direct marketing certainly isn’t new, but the social technology available today sure does make it easier. Shooting a text message to your neighbor who buys from you regularly sure beats setting up shop on the side of the road.

If you’ve ever considered trying to sell your catch directly, be sure to check out the linked story and learn a thing or two from the pros. Maybe you’ll bring the next innovation to the table. I hear some people would sure like to watch their fish caught through a virtual reality headset somehow!

Read the short article here